SRAM Press Launch
we've been in Carmel this week doing the SRAM big press launch. it's been a huge affair, we are at the Quail Lodge a quaint little place in Carmel Valley with 27 of the world's leading journalists from every mag and website you look at every day, talking and living and breathing SRAM, Force, Rival, DoubleTap, Exact Accuation, and all things associated with the new road groupo.
it's been great getting the word out (finally), and to see so many people happy to be riding the stuff. it's been a long hard road for the people from Chicago, i'm glad to see them finally birth their child and be proud parents.
it's kinda fun to be always on, talking with journos all day, putting my experiences out there for them to absorb and trying to talk about this product line that i am becoming so intimately involved with. it's strange though, i am used to being the only guy with the SRAM parts on my bike, today i just did a ride with 50 people, all completely SRAM equipped.
we've just moved on, and are now at the host house for the Sea Otter weekend. we have a lot of PR to take care of, i'll try to post pics of our activities. i know we'll be at the Sierra Nevada and SRAM booths on friday, we might even be pouring some beers!
it's been great getting the word out (finally), and to see so many people happy to be riding the stuff. it's been a long hard road for the people from Chicago, i'm glad to see them finally birth their child and be proud parents.
it's kinda fun to be always on, talking with journos all day, putting my experiences out there for them to absorb and trying to talk about this product line that i am becoming so intimately involved with. it's strange though, i am used to being the only guy with the SRAM parts on my bike, today i just did a ride with 50 people, all completely SRAM equipped.
we've just moved on, and are now at the host house for the Sea Otter weekend. we have a lot of PR to take care of, i'll try to post pics of our activities. i know we'll be at the Sierra Nevada and SRAM booths on friday, we might even be pouring some beers!
7 Comments:
I'll take 2 or 3 of the brews, if you please.
and ... i'll take a look at the SRAM. just 'cause VB's got it on her new mtb and it's lookin' pretty sexy there.
no idea what that roadie contraption will look like ... but, i'm gettin' more and more disgusted with my campy retros. so, may look the SRAM'ies up from your recommend.
coolio.
come check it out at the SRAM tent, they have a few bikes set up you can shift, inspect and get told all about. it'll definitely be better then your beat campy.
i will never be able to think of SRAM without thinking of red spandex
i'm so glad it rained....i don't think the girlies had a spare set of costumes for the rest of the weekend
we got to them before they got soaked. see the pictures (and of the rest of the weekend too) here.
the SRAM equipment = good.
the SRAM marketing scandily clad femmes = not so good.
... kinda thought we were passed all that.
still, VB's shifting held up amazing in that mtb mudfest.
the girls were actually from the Santa Cruz Syndicate team, as well displayed across their chests. or did you miss the writing?
you did, however, catch the SRAM clearly printed across their high-knees.
Vanderhoot can't help it. He's one of those oversensitive Santa Cruz hippies. I say bring on the chicks!
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